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What is Authority Marketing and How to Get Started?

Authority marketing or primary-research based content marketing is all about becoming an recognized and credible source of expertise in your chosen subject matter area. What is it exactly

Establishing Your Thought Leadership Using Maturity Assessments

In this post, we'll outline what interactive maturity assessments or models are, and how to use them to rise above the noise. The goal is to position yourself as a thought leader and expert.

A Guide to the DISC Assessment

In this post, we will outline the background of the DISC assessment as a coaching assessment tool so that you can use it effectively to interpret the results of your respondents. (Coaches ca

Using Zero Party Data to Personalize Customer Experiences

What is Zero Party Data, and why is it important? In this blog we'll outline the 4 layers of data we typically capture from customers and discuss strategies to optimize their use. The pr

Content Marketing Made Simple

In this short post we'll show you how you can address the biggest hurdles to content marketing and put in place a humming engine that delivers solid results. Consider this story. Sarah (n

Building an Expert Positioning Systematically

Creating a trusted expert positioning is making sure you're known for helping your clients decide what is right for them. This is very different from simply selling your products and servi

Readymade, Automated Email Sequences to Engage both Clients and Prospects

Automated email sequences are important. Now that, you have received a clients interest by way of an email address, one of biggest challenges that most coaches face is: How do I stay in to

Wheel of Business, Health, Wellness, and Spirituality!

A Wheel of Life is such a versatile coaching and self-diagnostic tool that it can be used in almost any scenario. Some of the common ones are the: Wheel of Business Wheel of Heal

Business Storytelling Assessment

Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories are of various kinds but they all help build an emotional connection. That m

The Big 5 Personality Assessment

The Big 5 Personality traits assessment is the result of significant scientific research. Basically, it is based on the premise that personality can be assessed along these 5 core factors:

Wheel of Life - A Complete Guide.

A Wheel of Life assessment is a simple yet powerful life assessment tool used by coaches. It provides a very effective diagnostic of how clients are balancing different facets of their life.

How Coaches & Experts Can Get Better Website Conversions?

It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low, your need to make sure that as many of th

Setting Up Incentives to Promote Your Interactive Assessment

Your Evalinator assessment is an excellent lead magnet by itself. It provides immediate value to the visitors coming to your website. It appeals to the inquisitive side of of people's emot

Solving the #1 challenge with your sales follow-up emails

Only 2% of deals are closed in the first sales meeting. In fact, most sales transactions require more than 5 follow-up emails to get closer to a good next step. And only 8% of the salesperso

Integrate Using Zapier & Automate Your Workflows

Evalinator is on Zapier! This gives you the ability to connect your assessments to more than 5000 tools and systems in Zapier's ecosystem. Most common uses for the integration will

5 Simple Marketing Strategies for Coaches

Marketing strategies for coaches generally depend on the type of coaching you do and the kind of clients you serve. But there are some best practices that will yield results if you do them c

Setup Your Custom Wheel of Life Online

If you are a coach or a consultant, then a custom Wheel of Life that lives online on your website is an excellent tool to have. Your online and custom wheel helps your clients see where they

4 Wheel of Life Template Variations for Coaches

A custom Wheel of Life template hosted online on your website is a great lead generation and client engagement tool. It builds trust with your prospects and leads to more discovery calls. Cl

How to Set up Scoring or Rating Bands for Your Assessment

In Evalinator, every interactive assessment is ultimately a series of questions. Each question has multiple response options with points assigned. At the end of the assessment, the goal for

Question Types & Scoring for Your Interactive Assessment

Evalinator provides you with a lot of flexibility and scoring options for your interactive assessment or quiz. You also have different types of assessments and option settings available to

Options and Settings For Your Assessment

You can customize and tailor your assessment to provide an optimal experience to your respondents. Since Evalinator aims to offer you a lot of control in how you can configure your assess

Why You Should Add Interactive Content to Your Marketing Mix?

What is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re

Customizing the Colors for Your Interactive Assessment on Evalinator

Before publishing, you'll likely want to customize the colors you use in your assessment so that they match with the branding of your website or logo. Evalinator allows you to do just that.

How to Generate Higher Quality B2B Marketing Qualified Leads (MQLs)

Are you are looking to improve your B2B Marketing Qualified Leads (MQL) and lead nurturing process? Fact: 97% of the leads from marketing are not useful to sales(1). Most B2B marketing a

How To Get More People To Respond to Your Offer

Are you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to

What is Consultative Selling and How to Bridge the Gap?

Consultative selling has often been associated with building trust, adding value, and being customer-centric. It is often compared to transactional selling where you position your products

Why is personalization so difficult in B2B sales and marketing?

We know that personalization is critical to build trust and engage our customers. And there are a lot of tools and plenty of advice that help us personalize our interactions. Yet, every t

Use Interactive Content to Better Align B2B Marketing and Sales

Why Interactive Content for B2B Marketing & Sales? B2B sales and marketing for professional services is complex because most purchases are not impulse buys. Either, they are based on

How to build trust during a sales cycle?

Why is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always

Here are 5 of the Top 7 Email Marketing Mistakes You can Eliminate

Recently we came across a nice blog post on Jeff Bullah's website describing the top 7 email marketing mistakes that you should avoid. It was surprising that 5 of those 7 mistakes wer

It Pays to Go Beyond Content Marketing

What does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publis

4 Types of Interactive Assessments to Consider

Interactive Assessments can be of multiple types. Here is a quick summary of the 4 basic types of interactive assessments that you can create with Evalinator. What are interactive assessmen

Use Goal Setting For More Effective Sales Follow Ups

Goal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti

How to Embed Your Assessment on Your Own Website

If you have a website, you will most likely want to have users visit your website to interact with the assessment, instead of clearly seeing that they are on www.evalinator.com.

A Worthy Addition to Your Marketing Toolkit?

The right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, and spent days and weeks on them, before you finally realized they weren't rig

Your 10 Step Guide - Go Live with Your Interactive Assessment!

Congratulations on getting started with your interactive assessment on Evalinator! This guide will help you channel your expertise into an interactive assessment which will serve as

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