Maturity Models - Help Your clients Visualize the Transformation

Maturity models are powerful tools that help your clients visualize their path to transformation.  As a result, they help you, the expert, pursue meaningful conversations toward the state d

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Template: Social Selling Maturity Model Assessment / Quiz

Our social selling maturity model assessment template is a simple and fun tool that helps you work with your clients in a structured manner. Great for personal branding and social media coa

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Template: Cloud Maturity Model Assessment

Our cloud maturity model assessment template gives you a great head start towards the complex task of assessing an organization’s cloud maturity. The model template follows a high level

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Template: Data and Analytics Maturity Model

Our data and analytics maturity model assessment template gives you a great head start towards the complex task of assessing an organization’s data & analytics maturity. The model t

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Template: Is Blockchain Right For You?

Considering the use of blockchain technology in your organization. Our Is Blockchain Right For you assessment gives you a great head start towards making this decision. The base template

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Digital Maturity Assessment Template

Our digital maturity assessment template gives you a great a head start towards the complex task of assessing an organization's digital maturity. The base template follows a high level ap

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How to Implement an Insights-Led Sales Method?

This is the age of insights-led sales. It means that going into a B2B sales meeting with slides to present about our company or product is probably not going to do much to interest prospecti

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What's Your Wheel of Business Telling You?

In this post we'll show you how you can use a Wheel of Business to quickly assess your "own" overall business operations performance. As a business owner - whether it's technology service

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Get Your Content Marketing Maturity Score

Ever wonder how well you are executing your content marketing?   We've created an online self-assessment on content marketing maturity for you. You can see instantly where you sta

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The GROW Model for Coaching

The popular GROW model for coaching was first developed by Sir John Whitmore and his colleagues. The Grow model itself is copyrighted by Performance Consultants International. If you are

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A Storytelling Framework for Coaches & Consultants (with 12 Example Stories)

What is a storytelling framework important? You know that 5-8 quality follow-ups are required with prospects before they start trusting you and consider your services. You also know that

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3 Ways to Improve Sales Effectiveness

A recent Gartner report on sales effectiveness cites that almost 70% of B2B sellers faced feelings of burnout, were overloaded with administrative burdens, and felt that management was disco

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What is Authority Marketing and How to Get Started?

Authority marketing or primary-research based content marketing is all about becoming an recognized and credible source of expertise in your chosen subject matter area. In this post, we'l

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Establishing Your Thought Leadership Using Maturity Assessments

In this post, we'll outline what interactive maturity assessments or models are, and how to use them to rise above the noise. The goal is to position yourself as a thought leader by clearly

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A Guide to the DISC Assessment

In this post, we will outline the background of the DISC assessment as a coaching assessment tool so that you can use it effectively to interpret the results of your respondents. (Coaches ca

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How to Use Zero Party Data to Improve Customer Experiences?

In this blog we'll outline what zero-party data is along with the other types of data we typically capture. Then we will outline a few practical strategies to maximize the quality of your cu

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Content Marketing Made Simple

In this short post we'll show you how you can address the biggest hurdles to content marketing and put in place a humming engine that delivers solid results. Consider this story. Sarah (n

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Building an Expert Positioning Systematically

Creating a trusted expert positioning is making sure you're known for helping your clients decide what is right for them. This is very different from simply selling your products and servi

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How to Create Automated Email Sequences to Engage Clients and Prospects

Automated email sequences are important because once you have gained a clients interest (through a download, event meeting etc.), the biggest challenges that most marketers and sales peopl

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Coaching Tools: The Wheels of Life, Business, Health, Wellness, and Spirituality!

As coaching tools go, the wheel is a very versatile diagnostic and transformation tool. Coaches can tailor it to almost any scenario and to any level of detail to help their clients. Some

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Business Storytelling Assessment

Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories are of various kinds but they all help build an emotional connection. That m

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The Big 5 Personality Assessment

The Big 5 Personality traits assessment is the result of significant scientific research. Basically, it is based on the premise that personality can be assessed along these 5 core factors:

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Wheel of Life - A Complete Guide.

A Wheel of Life assessment is a simple yet powerful life assessment tool used by coaches. It provides a very effective diagnostic of how clients are balancing different facets of their life.

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How Coaches & Experts Can Get Better Website Conversions?

It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low, your need to make sure that as many of th

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Setting Up Incentives to Promote Your Interactive Assessment

Your Evalinator assessment is an excellent lead magnet by itself. It provides immediate value to the visitors coming to  your website. It appeals to the inquisitive side of of people's emot

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Day 5 of the 5 Day Challenge - A Story Framework for your Email Sequence

Welcome to Day 5 of the 5 day email challenge to attract and engage your ideal clients! Today, you will use our story framework to create 6 emails. You will use these emails to engage you

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Day 4 of the 5 Day Challenge - Your 10 Point Marketing Plan

Welcome to day 4 of the 5 day email challenge to attract and engage your ideal clients! Today, we will create a promotion plan for your funnel. Access your 10 point marketing tactics c

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Day 3 of the 5 Day Email Challenge - Finish Your Assessment

Welcome to Day 3 of the 5 day email challenge to attract and engage your ideal clients! Today, you will finish creating your diagnostic assessment, and place it on your website. Watch

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Day 2 of the 5 Day Challenge - Creating Your Diagnostic Assessment

Welcome to Day 2 of the 5 day email challenge to attract and engage your ideal clients! Today, you will start creating your diagnostic assessment. Watch the video below for instruction

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Day 1 of the 5 Day Challenge - Strategy

Welcome to Day 1 of the 5 day email challenge to attract and engage your ideal clients! Today, you will create the strategy - review your offers, your audience, and outline what your diag

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Solving the #1 challenge with your sales follow-up emails

Only 2% of deals are closed in the first sales meeting. In fact, most sales transactions require more than 5 follow-up emails to get closer to a good next step. And only 8% of the salesperso

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Integrate Using Zapier to Automate Your Sales & Marketing Workflows

Evalinator is on Zapier so you can automate your sales and marketing workflows! And it's embedded now so you don't have to step outside Evalinator to set up your zaps! This gives you t

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5 Simple Marketing Strategies for Coaches

Marketing strategies for coaches generally depend on the type of coaching you do and the kind of clients you serve. But there are some best practices that will yield results if you do them c

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Setup Your Custom Wheel of Life Online

If you are a coach or consultant, then a custom Wheel of Life that lives on your website is an excellent coaching assessment tool. Your online and custom wheel: Helps your clients evalua

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4 Wheel of Life Template Variations for Coaches

A custom Wheel of Life template hosted online on your website is a great lead generation and client engagement tool. It builds trust with your prospects and leads to more discovery calls. Cl

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How to Set up Scoring or Rating Bands for Your Assessment

In Evalinator, every interactive assessment is ultimately a series of questions. Each question has multiple response options with points assigned. At the end of the assessment, the goal for

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Personalize Your Sales & Marketing Workflows in Constant Contact With Evalinator

Now you can grow your list and personalize your sales & marketing workflows in Constant Contact. Constant Contact is an excellent email and online marketing automation platform. It's

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MailerLite Integration - Better Lead Generation & Nurturing

MailerLite is an excellent digital marketing product that offers email automation, websites, and commerce. The features are very well designed. Even in the free tier you can send a sequence

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Question Types & Scoring for Your Interactive Assessment

Evalinator provides you with a lot of flexibility and scoring options for your interactive assessment or quiz.  You also have different types of assessments and option settings available to

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Options and Settings For Your Assessment

You can customize and tailor your assessment to provide an optimal experience to your respondents. Since Evalinator aims to offer you a lot of control in how you can configure your assess

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Why You Should Add Interactive Content to Your Marketing Mix?

What is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re

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Customizing the Colors for Your Interactive Assessment on Evalinator

Before publishing, you'll likely want to customize the colors you use in your assessment so that they match with the branding of your website or logo. Evalinator allows you to do just that.

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How to Generate Higher Quality B2B Marketing Qualified Leads (MQLs)

Are you are looking to improve your B2B Marketing Qualified Leads (MQL) and lead nurturing process? Fact: 97% of the leads from marketing are not useful to sales(1). Most B2B marketing a

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How To Get More People To Respond to Your Offer

Are you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to

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What is Consultative Selling and How to Bridge the Gap?

Consultative selling has often been associated with building trust, adding value, and being customer-centric. It is often contrasted with transactional selling where you position your prod

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Why is personalization so difficult in B2B sales and marketing?

We know that personalization is critical to build trust and engage our customers. And there are a lot of tools and plenty of advice that help us personalize our interactions. Yet, every t

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Use Interactive Content to Better Align B2B Marketing and Sales

Why Interactive Content for B2B Marketing & Sales? B2B sales and marketing for professional services is complex because most purchases are not impulse buys. Either, they are based on

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How to build trust during a sales cycle?

Why is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always

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Here are 5 of the Top 7 Email Marketing Mistakes You can Eliminate

Recently we came across a nice blog post on Jeff Bullah's website describing the top 7 email marketing mistakes that you should avoid. It was surprising that 5 of those 7 mistakes wer

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It Pays to Go Beyond Content Marketing

What does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publis

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4 Types of Interactive Assessments to Consider

Interactive Assessments can be of multiple types. Here is a quick summary of the 4 basic types of interactive assessments that you can create with Evalinator. What are interactive assessmen

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Use Goal Setting For More Effective Sales Follow Ups

Goal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti

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How to Embed Your Assessment on Your Own Website

If you have a website, you will most likely want to have users visit your website to interact with the assessment, instead of visiting www.evalinator.com after they click on your assessmen

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A Worthy Addition to Your Marketing Toolkit?

The right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, and spent days and weeks on them, before you finally realized they weren't rig

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Your 10 Step Guide - Go Live with Your Interactive Assessment!

Congratulations on getting started with your interactive assessment on Evalinator! This guide will help you channel your expertise into an interactive assessment which will serve as

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