In this post we'll show you how you can create a practical and effective content marketing strategy to generate leads, improve your brand's perception in the eyes of clients, and raise ove
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Most sales transactions require more than 5 follow-ups to get closer to a good next step. In fact, only 2% of deals move forward in the first sales follow up. In fact, And only 8
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What is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re
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In this post, we'll outline what interactive maturity assessments or models are, and how to use them to rise above the noise. The goal is to position yourself as a thought leader by clearly
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What is a storytelling framework important? You know that 5-8 quality follow-ups are required with prospects before they start trusting you and consider your services. You also know that
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An expert lead generation quiz is a potent tool for overall business growth, not just for lead generation. It is also a very useful tool for consultative sales and needs assessment with clie
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It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low, your need to make sure that as many of th
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Are you ready to grow your business faster and take it to new heights? Are you tired of feeling overwhelmed by all the different strategies and tactics out there? Look no further. In t
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Before we dig into why you need simple marketing automation, let's define why you need automation in the first place. Then, we'll describe the complete process from defining your offer to se
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Are you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to
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The right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, and spent days and weeks on them, before you finally realized they weren't rig
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Marketing funnels maps the journey that customers go through from initial awareness to making a purchase. In this blog, we will explore how to implement the various stages of the marketin
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Maturity models are powerful interactive tools that help you visualize your path to transformation. They also help align multiple people to a common understanding of the current state of
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Ever wonder how well you are executing your content marketing? We've created an online self-assessment on content marketing maturity for you. You can see instantly where you sta
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Automated email sequences are important because once you have gained a clients interest (through a download, event meeting etc.), the biggest challenges that most marketers and sales peopl
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Why is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always
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Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories are of various kinds but they all help build an emotional connection. That m
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In this blog we'll outline what zero-party data is along with the other types of data we typically capture. Then we will outline a few practical strategies to maximize the quality of your cu
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Authority marketing or primary-research based content marketing is all about becoming an recognized and credible source of expertise in your chosen subject matter area. In this post, we'l
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What does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publis
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Selecting the right software tools for your coaching business is important as competition increases. The number of people doing freelance, coaching, or consulting work was estimated at 70
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In this blog, we will list five popular and useful coaching tools and techniques that can help you enhance your coaching process. Using these tools, you can really help your clients unloc
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The wheel is a very versatile coaching tool. We'll show you how fully online and editable Wheel of Life templates let you create a customized coaching wheel for your practice. Coaches can
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The popular GROW model for coaching was first developed by Sir John Whitmore and his colleagues. The Grow model itself is copyrighted by Performance Consultants International. If you are
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In this post, we will outline the background of the DISC assessment as a coaching assessment tool so that you can use it effectively to interpret the results of your respondents. (Coaches ca
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The Big 5 Personality traits assessment is the result of significant scientific research. Basically, it is based on the premise that personality can be assessed along these 5 core factors:
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A Wheel of Life assessment is a simple yet powerful life coaching tool used by coaches. It provides a very effective diagnostic of how clients are balancing different facets of their life. I
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Your Evalinator assessment is an excellent lead magnet by itself. It provides immediate value to the visitors coming to your website. It appeals to the inquisitive side of of people's emot
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Every coach must have a plan to consistently get more coaching clients. In this blog, we list 5 practical ways to help you do just that. These strategies will yield results if you do t
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If you are a coach or consultant, then a custom Wheel of Life that lives on your website is an excellent coaching tool. Your online and custom wheel: Helps your clients evaluate where th
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A custom Wheel of Life template hosted online on your website is a great lead generation and client engagement tool. It builds trust with your prospects and leads to more discovery calls. Cl
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You can customize and tailor your assessment to provide an optimal experience to your respondents. Since Evalinator aims to offer you a lot of control in how you can configure your assess
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Recently we came across a nice blog post on Jeff Bullah's website describing the top 7 email marketing mistakes that you should avoid. It was surprising that 5 of those 7 mistakes wer
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Interactive Assessments can be of multiple types. Here is a quick summary of the 4 basic types of interactive assessments that you can create with Evalinator. What are interactive assessmen
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Goal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti
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