A 2x2 consultant matrix is a popular tool to convey a story. Just like a maturity model, the 2x2 matrix is a simple and effective way to turn assessment results into something clients instan
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Most consulting engagements follow a familiar pattern: Assess the current state Define the target state and goals Execute improvements Measure outcomes and show progress T
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A strong consulting engagement starts with clarity before it promises deliverables. That's true whether you're a solo consultant or a large practice. Before you build a roadmap, propose a s
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Most experts are trying to solve two problems at once: Getting more leads and Getting better leads. And usually, when they finally start getting traction, they run into a new fr
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Here's how to scale your coaching and consultant frameworks by turning them into controlled templates that others can use without altering your core IP. Every experienced coach or consultan
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Before we dig into why you need simple marketing automation, let's define why experts such as coaches and consultants need automation in the first place. Then, we'll describe the complete
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Online calculators along with quizzes and assessments are excellent tools that help you provide personalized, actionable advice to your clients. They can be very effective lead magnets to ge
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Every expert, whether a coach, consultant, or business owner, has a natural way of operating. Some build their success through relationships, others through systems, creativity, or pure exec
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The growth path for coaches and consultants follows 3 clear phases: Assess the current state Diagnose the gaps & create a plan Guide clients through transformation This j
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Why Data-Driven Content Works When you share data-driven content - one that includes real numbers or statistics - you set yourself apart. You’re not just saying something because it “fe
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Coaches, consultants, and other experts can use personality assessments and quizzes to solve the major challenge of generating and engaging quality leads. Getting people to notice you - an
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82% of experts say that building strong relationships is the most crucial and rewarding part of the sales process (HubSpot). If you’re an expert - coach, consultant, or service profession
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You’ve put in the effort to create a meaningful diagnostic assessment report which has led to a discovery session with your prospective client. It give them insights into where they stand
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To build authority in your field means standing out and gaining the trust of your audience. It helps you grow your personal brand and attract more clients. However, while most of us ha
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As an expert, you rely on your expertise for winning and keeping clients. Your quiz or self-assessment then has 3 goals: Generate leads and acquire new clients Showcase your thoug
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When clients are being promised transformation, agility, or innovation - your consulting thought leadership helps differentiate by answering the following questions for your clients:
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Lead nurturing is systematic prospect engagement after you have generated a lead in order to advance the sales cycle. And a way to stay top of mind if the prospect is not ready to buy yet.
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If you are an expert (coach, consultant, author, skilled professional, etc.) then content marketing is a great way to build and market your expertise. Doing so helps you: Elevate your
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A buyer's journey shows how your customers go through their usual buying cycle of research, evaluation, and decision making. It would apply to your existing clients too as you try to retain
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Client onboarding is a very important step towards getting new clients started off on the right foot. But what exactly is "onboarding," and why does it matter so much? Onboarding is
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A recent report by Gartner shows how we can drive 157% better outcomes if our sales enablement tools can help with "sense making" (1). In simpler words for the rest of us - we should help
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Maturity models are powerful interactive tools that help you visualize your path to transformation. They also help align multiple people to a common understanding of the current state of
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Online lead generation has 3 simple components. Get in front of your audience Hook them with something valuable And capture the qualified lead Outbound techniques do not so
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Consultative selling has often been associated with building trust and being customer-centric by putting customer value first. It is often contrasted with transactional selling where we pi
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Most sales transactions require 5 or more follow-ups to get closer to a good next step. Only 2% of deals move forward in the first sales follow up. However, only 8% of us are able to consi
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Did you know that 5 of those top email personalization mistakes were related to the context that you have about your customers. This is also a common theme across most research around ema
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Understanding your client's needs well generates actionable next steps from your sales interactions. A needs assessment or needs analysis goes beyond sales qualification (budget, authorit
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Why Interactive Content for B2B Marketing & Sales? B2B sales and marketing for professional services is complex because most purchases are not impulse buys. Either, they are based on
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Creating a trusted expert positioning is making sure you're known for helping your clients decide what is right for them. This is very different from simply selling your products and serv
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What is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re
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Contrary to popular opinion, the discussion should not be consultative selling vs transactional selling. Rather it should be about balancing consultative selling AND transactional selling
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Why is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always
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In this post, we'll outline what interactive maturity assessments / models are, and how to use them to rise above the noise. The goal is to grow your business by position yourself as a cl
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What does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publis
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An expert quiz funnel is a fantastic tool to use for lead generation and also overall business growth. It is also a very useful tool for consultative sales and needs assessment with clien
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Website conversions are a common problem. It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low,
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One of the most important steps in sales & marketing is to refine your target audience. You started your business to solve a problem, and you already have a general idea of your marke
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Monetizing tech channel partnerships is becoming an urgent conversation as both tech product and consulting companies seek to enhance their client intimacy and revenue growth. In this blo
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Not all sales & marketing growth channels are suitable for every business at every stage. To generate leads, raise awareness, and grow systematically, you need to identify and prioritiz
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The right social media posting frequency helps raise awareness and generate leads. The more people see you, the better your chances of generating leads and acquiring new customers. Soc
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A recent Gartner report on sales effectiveness cites that almost 70% of B2B sellers faced feelings of burnout, were overloaded with administrative burdens, and felt that management was disco
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Marketing funnels maps the journey that customers go through from initial awareness to making a purchase. In this blog, we will explore how to implement the various stages of the marketin
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Lead magnets are basically content or other promotions that are used to generate leads by converting more visitors on your website. In this blog, we look at 5 great types of lead magnets.
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What is a storytelling framework important? Storytelling is a great tool to communicate and get your message across. Stories are engaging and easy to identify with. Stories are also easie
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Consultants must balance strategy and execution as they help clients achieve desired outcomes and build confidence. Bring a strategic view Execute effectively and deliver results
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Are you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to
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The right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, and spent days and weeks on them, before you finally realized they weren't rig
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Are you are looking to improve your B2B Marketing Qualified Leads (MQL) and lead nurturing process? Fact: 97% of the leads from marketing are not useful to sales(1). Most B2B marketing a
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An audience-first marketing approach enhances your marketing efforts by improving how you attract & personalize. It's all about providing tailored insights in real time. Yet, a majori
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This is the age of insights-led sales. It means that going into a B2B sales meeting with slides to present about our company or product is probably not going to do much to interest prospecti
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Effective client engagement for coaches and consultants means turning insights into action. Here are 10 key questions coaches and consultants often ask, with practical answers. 1. How ca
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Selecting the right software tools for your freelance business is important as competition increases. The number of people doing freelance, coaching, or consulting work was estimated at 7
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Building a successful independent consulting business isn’t about following a one-size-fits-all blueprint. It’s about creating a strong foundation across several key areas. In this
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Consultant often use product comparison tools to help clients compare multiple options and select the most optimal path forward. The choice could be between software platforms (e.g. CRM sele
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Online quiz maker tools are great for lead generation. Lead generation quizzes and assessments (e.g. Wheel of Life, scoring tools) typically boast a conversion rate of around 50%. This is
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In this blog we discuss quiz funnel examples to position your services at all the key stages of sales and marketing: Lead generation Sales conversion Account and relationship grow
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Learn 7 ways to implement a content marketing strategy to double your lead generation. A well-planned content marketing strategy can help you stand out, engage your audience, and convert
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In this article, we will explore the lifecycle of an expertise based business such as a coaching or consulting business. We will highlight the 5 key stages from lead generation to client
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It is important to market your online course to attract new customers. It's a vital part of authority marketing. But it can be tough, especially at the beginning. Big bang PR/marketing of
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For any business, especially for expertise led ones such as coaches and consultants, it is crucial to improve client retention. You can define good client retention with these metrics:
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Why do we need SMART goal setting? As seasoned consultants and coaches, we understand the pivotal role goal setting plays in every stage of our business, right from lead generation to cli
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In the worlds of coaching, consulting, and sales, the ability to ask good questions is like having a secret weapon in your arsenal. But what exactly are these questions, and why are they
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Are you ready to grow your business faster and take it to new heights? Are you tired of feeling overwhelmed by all the different strategies and tactics out there? Look no further. In t
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We know that personalization is critical to build trust and engage our customers. And there are a lot of tools and plenty of advice that help us personalize our interactions. Yet, every t
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Ever wonder how well you are executing your content marketing? We've created an online self-assessment on content marketing maturity for you. You can see instantly where you sta
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Automated email sequences are important because once you have gained a clients interest (through a download, event meeting etc.), the biggest challenges that most marketers and sales peopl
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Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories help build an emotional connection. That makes them much more memorable.
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Our cloud maturity model assessment template gives you a great head start towards the complex task of assessing an organization’s cloud maturity. The model template follows a high level
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In this blog we'll outline what zero-party data is along with the other types of data we typically capture. Then we will outline a few practical strategies to maximize the quality of your cu
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Authority marketing is about becoming a recognized and credible source of expertise in your chosen subject matter area. In other ways, it's about building your brand using content marketi
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Considering the use of blockchain technology in your organization. Our Is Blockchain Right For you assessment gives you a great head start towards making this decision. This is an example
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Interactive assessments or quizzes can can be used to start a conversation with clients, build trust, and help them achieve their goals. As a result, they are excellent tools for growing you
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Goal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti
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