Consultants

Maturity Models - Help Your clients Visualize the Transformation

Maturity models are powerful tools that help your clients visualize their path to transformation.  As a result, they help you, the expert, pursue meaningful conversations toward the state d

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Consultants

Template: Social Selling Maturity Model Assessment / Quiz

Our social selling maturity model assessment template is a simple and fun tool that helps you work with your clients in a structured manner. Great for personal branding and social media coa

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Consultants

Template: Cloud Maturity Model Assessment

Our cloud maturity model assessment template gives you a great head start towards the complex task of assessing an organization’s cloud maturity. The model template follows a high level

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Consultants

Template: Data and Analytics Maturity Model

Our data and analytics maturity model assessment template gives you a great head start towards the complex task of assessing an organization’s data & analytics maturity. The model t

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Consultants

Template: Is Blockchain Right For You?

Considering the use of blockchain technology in your organization. Our Is Blockchain Right For you assessment gives you a great head start towards making this decision. The base template

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Consultants

Digital Maturity Assessment Template

Our digital maturity assessment template gives you a great a head start towards the complex task of assessing an organization's digital maturity. The base template follows a high level ap

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Consultants

How to Implement an Insights-Led Sales Method?

This is the age of insights-led sales. It means that going into a B2B sales meeting with slides to present about our company or product is probably not going to do much to interest prospecti

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Consultants

Get Your Content Marketing Maturity Score

Ever wonder how well you are executing your content marketing?   We've created an online self-assessment on content marketing maturity for you. You can see instantly where you sta

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Consultants

A Storytelling Framework for Coaches & Consultants (with 12 Example Stories)

What is a storytelling framework important? You know that 5-8 quality follow-ups are required with prospects before they start trusting you and consider your services. You also know that

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Consultants

3 Ways to Improve Sales Effectiveness

A recent Gartner report on sales effectiveness cites that almost 70% of B2B sellers faced feelings of burnout, were overloaded with administrative burdens, and felt that management was disco

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Consultants

What is Authority Marketing and How to Get Started?

Authority marketing or primary-research based content marketing is all about becoming an recognized and credible source of expertise in your chosen subject matter area. In this post, we'l

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Consultants

Establishing Your Thought Leadership Using Maturity Assessments

In this post, we'll outline what interactive maturity assessments or models are, and how to use them to rise above the noise. The goal is to position yourself as a thought leader by clearly

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Consultants

How to Use Zero Party Data to Improve Customer Experiences?

In this blog we'll outline what zero-party data is along with the other types of data we typically capture. Then we will outline a few practical strategies to maximize the quality of your cu

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Consultants

Content Marketing Made Simple

In this short post we'll show you how you can address the biggest hurdles to content marketing and put in place a humming engine that delivers solid results. Consider this story. Sarah (n

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Consultants

Building an Expert Positioning Systematically

Creating a trusted expert positioning is making sure you're known for helping your clients decide what is right for them. This is very different from simply selling your products and servi

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Consultants

How to Create Automated Email Sequences to Engage Clients and Prospects

Automated email sequences are important because once you have gained a clients interest (through a download, event meeting etc.), the biggest challenges that most marketers and sales peopl

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Consultants

Business Storytelling Assessment

Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories are of various kinds but they all help build an emotional connection. That m

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Consultants

How Coaches & Experts Can Get Better Website Conversions?

It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low, your need to make sure that as many of th

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Consultants

Solving the #1 challenge with your sales follow-up emails

Only 2% of deals are closed in the first sales meeting. In fact, most sales transactions require more than 5 follow-up emails to get closer to a good next step. And only 8% of the salesperso

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Consultants

Why You Should Add Interactive Content to Your Marketing Mix?

What is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re

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