Consultants

How to Create Your Buyer's Journey?

A buyer's journey describes how your prospective customers go through the usual buying cycle of research, evaluation, and decision making. So, whether you want to sign clients up for an i

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Consultants

Online Lead Generation - Do You Have a Hook?

Let's see if this scenario below is holding you back from online lead generation. Imagine this situation on your website Someone is looking for help in your area of expertise. They find

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Consultants

Sell Better by Helping Clients Make Better Decisions - 3 Stories - Sales Enablement Tools

A recent report by Gartner shows how we can drive 157% better outcomes if our sales enablement tools can help with "sense making" (1). In simpler words for the rest of us - we should help

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Consultants

A Simple Content Marketing Plan That Builds Authority

In this post we'll show you how you can create a practical and effective content marketing plan. Doing so will help you: Generate leads Improve your brand's perception in the eyes of

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Consultants

What is Consultative Selling and How to Bridge the Gap?

Consultative selling has often been associated with building trust and being customer-centric by putting customer value first. It is often contrasted with transactional selling where we pi

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Consultants

Create a Needs Assessment for Better Client Meetings

Understanding your client's needs well generates actionable next steps from your sales interactions. A needs assessment or needs analysis goes beyond sales qualification (budget, authorit

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Consultants

Solving the #1 Challenge with Your Sales Follow-up Emails

Most sales transactions require 5 or more follow-ups to get closer to a good next step. Only 2% of deals move forward in the first sales follow up. However, only 8% of us are able to consi

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Consultants

Why You Should Add Interactive Content to Your Marketing Mix?

What is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re

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Consultants

Use Interactive Content to Better Align B2B Marketing and Sales

Why Interactive Content for B2B Marketing & Sales? B2B sales and marketing for professional services is complex because most purchases are not impulse buys. Either, they are based on

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Consultants

3 Ways to Improve Sales Effectiveness

A recent Gartner report on sales effectiveness cites that almost 70% of B2B sellers faced feelings of burnout, were overloaded with administrative burdens, and felt that management was disco

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Consultants

Establishing Your Thought Leadership With Maturity Assessments

In this post, we'll outline what interactive maturity assessments / models are, and how to use them to rise above the noise. The goal is to grow your business by position yourself as a cl

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Consultants

A Storytelling Framework for Coaches & Consultants (with 12 Example Stories)

What is a storytelling framework important? Storytelling is a great tool to communicate and get your message across. Stories are engaging and easy to identify with. Stories are also easie

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Consultants

Using an Expert Quiz Funnel to Grow Your Business

An expert quiz funnel is a potent tool for overall business growth, not just for lead generation. It is also a very useful tool for consultative sales and needs assessment with clients. B

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Consultants

Balance Strategy & Execution: Showcase Value, Not Effort

Consultants must balance strategy and execution as they help clients achieve desired outcomes and build confidence. Bring a strategic view Execute effectively and deliver results

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Consultants

Consultative Selling vs Transactional Selling

Contrary to popular opinion, the discussion should not be consultative selling vs transactional selling. Instead, both types of sales techniques are needed during the sales cycle to succe

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Consultants

How Coaches & Experts Can Get Better Website Conversions?

It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low, your need to make sure that as many of th

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Consultants

5 Actions You Can Take Today to Grow Your Business Faster

Are you ready to grow your business faster and take it to new heights? Are you tired of feeling overwhelmed by all the different strategies and tactics out there? Look no further. In t

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Consultants

How to Set up Simple Marketing Automation and Not Overcomplicate It

Before we dig into why you need simple marketing automation, let's define why you need automation in the first place. Then, we'll describe the complete process from defining your offer to se

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Consultants

How To Get More People To Respond to Your Offer

Are you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to

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Consultants

A Worthy Addition to Your Marketing Toolkit?

The right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, and spent days and weeks on them, before you finally realized they weren't rig

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Consultants

How to Generate Higher Quality B2B Marketing Qualified Leads (MQLs)

Are you are looking to improve your B2B Marketing Qualified Leads (MQL) and lead nurturing process? Fact: 97% of the leads from marketing are not useful to sales(1). Most B2B marketing a

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Consultants

How To Create and Optimize Your Marketing Funnels (even if you don't have a high Google rank)

Marketing funnels maps the journey that customers go through from initial awareness to making a purchase. In this blog, we will explore how to implement the various stages of the marketin

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Consultants

What is a Maturity Model?

Maturity models are powerful interactive tools that help you visualize your path to transformation. They also help align multiple people to a common understanding of the current state of

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Consultants

Why is Personalization So Difficult in B2B Sales and Marketing?

We know that personalization is critical to build trust and engage our customers. And there are a lot of tools and plenty of advice that help us personalize our interactions. Yet, every t

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Consultants

Get Your Content Marketing Maturity Score

Ever wonder how well you are executing your content marketing?   We've created an online self-assessment on content marketing maturity for you. You can see instantly where you sta

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Consultants

How to Create Automated Email Sequences to Engage Clients and Prospects

Automated email sequences are important because once you have gained a clients interest (through a download, event meeting etc.), the biggest challenges that most marketers and sales peopl

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Consultants

How to build trust during a sales cycle?

Why is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always

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Consultants

Business Storytelling Assessment

Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories help build an emotional connection. That makes them much more memorable.

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Consultants

Template: Cloud Maturity Model Assessment

Our cloud maturity model assessment template gives you a great head start towards the complex task of assessing an organization’s cloud maturity. The model template follows a high level

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Consultants

How to Use Zero Party Data to Improve Customer Experiences?

In this blog we'll outline what zero-party data is along with the other types of data we typically capture. Then we will outline a few practical strategies to maximize the quality of your cu

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Consultants

Building an Expert Positioning Systematically

Creating a trusted expert positioning is making sure you're known for helping your clients decide what is right for them. This is very different from simply selling your products and servi

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Consultants

What is Authority Marketing and How to Get Started?

Authority marketing or primary-research based content marketing is all about becoming an recognized and credible source of expertise in your chosen subject matter area. In this post, we'l

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Consultants

It Pays to Go Beyond Content Marketing

What does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publis

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Consultants

Monetize Tech Partnerships through Value Assessments

Monetizing tech channel partnerships is becoming an urgent conversation as both tech product and consulting companies seek to enhance their client intimacy and revenue growth. In this blo

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Consultants

7 Essential Software Tools for Your Coaching Business

Selecting the right software tools for your coaching business is important as competition increases. The number of people doing freelance, coaching, or consulting work was estimated at 70

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Consultants

Template: Is Blockchain Right For You?

Considering the use of blockchain technology in your organization. Our Is Blockchain Right For you assessment gives you a great head start towards making this decision. The base template

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Consultants

How to Implement an Insights-Led Sales Method?

This is the age of insights-led sales. It means that going into a B2B sales meeting with slides to present about our company or product is probably not going to do much to interest prospecti

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Consultants

Here are 5 of the Top 7 Email Marketing Mistakes You can Eliminate

Recently we came across a nice blog post on Jeff Bullah's website describing the top 7 email marketing mistakes that you should avoid. It was surprising that 5 of those 7 mistakes wer

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Consultants

4 Types of Interactive Assessments / Quizzes to Grow Your Business

Interactive assessments or quizzes can can be used to start a conversation with clients, build trust, and help them achieve their goals. As a result, they are excellent tools for growing you

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Consultants

Use Goal Setting For More Effective Sales Follow Ups

Goal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti

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