Connect Your Quiz Using Zapier to Automate Your Sales and Marketing Workflows

Zapier Evalinator integrationsEvalinator is on Zapier so you can easily automate your sales and marketing workflows by connecting your quiz or assessment to systems such as Hubspot, Salesforce, MailerLite, and so on!

Zapier is embedded within Evalinator so you don’t even have to step outside Evalinator to set up your connections! The Zapier integration gives you the ability to easily connect your assessments to more than 5000 tools and systems in Zapier’s ecosystem.


Using Evalinator you can create advanced interactive assessments and quizzes. And Zapier dramatically increases your efficiency and revenue enablement.

With Evalinator and Zaper you have access to a dual power to automate your sales and marketing workflows.

  • Evalinator provides a great way to monetize your CRM and marketing automation investments.
  • Zapier helps make all that magic happen seamlessly.

Lead Generation and Email List Building Use Case

Every visitor who visits your website is a potential lead. But most of the time, websites don’t offer enough ways for visitors to download or do something in return for providing their email addresses to you. As a result, these visitors leave your website and you probably will never hear from them again.

The best practice is to create some kind of an asset that visitors would find to be of value.

These assets are called lead magnets.

You can create an expert quiz on Evalinator and post that online on your website. When visitors take the quiz, their contact information can go straight to your marketing automation system for qualification and nurturing

Quizzes on Evalinator are not your  typical run of the mill quizzes offered by many platforms. Evalinator is built for experts and B2B lead generation, sales follow ups, and growth. So the quizzes have advanced features such as questions grouped into dimensions, multiple rating bands, profile benchmarking, goal setting features, before-after comparisons etc.

Sales Qualification & Follow Ups for Consultative Sales

Sales people are often looking for the personalized and value-adding ways to follow up with their prospects without being a bother.

Evalinator has a “Sales Mode” for this purpose.

If you create an expert quiz or assessment with Evalinator, your sales team can use the same assessments and quizzes in 3 ways:

  1. During client meetings as they ask the clients relevant questions and present them with insights right there on the call.
  2. Sales persons can also use the assessment or expert quiz as a follow-up to the meeting. They can capture the detailed content from the meeting along with their own assumptions. they can then share the results with the clients to generate the desired follow-ups.
  3. If sales has an upcoming prospect meeting, they can take the assessment on the clients behalf to serve as valuable talking points and to validate the assumptions and importance.

Detailed context of the quiz can be fed right into your CRM (e.g. Hubspot, Pipedrive, MS Dynamics, or Salesforce) using the Zapier integration.

Account Growth Use Case

Growing an existing account means uncovering new opportunities and showing clients the progress you have helped them make towards their goals.

How about creating a maturity model on Evalinator if you are looking to grow by upselling and cross-selling your services. Use that to create conversations that are focused on your clients and their goals!

All that information can also flow into your CRM from Evalinator.

Also, when customers take the assessment again as part of a before-after scenario you may want to send an email with some pre-defined next steps based on their total score, or notify the account management team.

Here’s How It Works

Most common Zaps (this is what integrations are called on Zapier) capture email addresses and send assessment data to CRM or marketing automation systems.

Once a response to your assessment is received, Evalinator will send information such as respondent name, email, overall score, questions, selected responses, question scores, dimensions (if you have configured them), dimension scores, and profile responses (if you have configured them).  You can select which data you would like to capture in your destination system. At a minimum, you can choose first name, last name, and email address so you can place the respondents on the desired email sequence in your email marketing system.

Here’s the overall sequence of the process to set this up and automate your sales and marketing workflows.

It only takes a few minutes if you have your credentials on hand.

  1. Get your Evalinator API Key to use on Zapier
  2. Create a new Zap on Zapier with Evalinator as the “Trigger” system
  3. Select your target system for the “Action” (e.g. Constant Contact, gmail, FloDesk etc)
  4. Map the data from Evalinator that you would like to send to the target system.
  5. Turn your Zap on!

Let’s go!

First, Get your Evalinator API Key For Zapier

Log into your Evalinator account, and go to the “Integration” section of your assesssment. Select Zapier from the drop down of available systems, and then click, “Set as Provider”.


Next, click on “Show Settings”, which should show you the API Key that has been generated for you.

  1. Copy the API Key and keep it safe somewhere
  2. Click on “Save” to map the key to your account. Now it can be used for Zapier.


After you click “Save”, you’re all set on Evalinator. Now you have to go to Zapier and set up your integration.

Setting up Zapier

Just click on “Open Zapier” to access the Zapier experience withoout leaving your Evalinator account. Click on “Create Zap“. Then search for Evalinator in the list of systems.



You’ll come to the following Zap setup screen. The Evalinator trigger is called as “New Response”. Evalinator instantly sends your responses to Zapier so it’s marked as “Instant”. You don’t have to do anything here yet so just make sure it looks right.


Click “Continue” and then click “Connect”.  You will enter your username and password next.

  1. For username, type in the email address for your Evalinator account.
  2. For the password, paste the API key your copied from Evalinator.

If you enter these credentials correctly, you should see a successfully connected message. This means that your Evalinator account is now connected and sending responses to Zapier. Next step is to send that data to your marketing automation system or any other system that is connected to Zapier. That step is called setting up an “Action”.

Important: Zapier may show you a previous connection to Evalinator because they are all part of your Zapier account. Everytime you want to set up a new connection from your quiz or assessment, click, “new account” so you can enter the API key of the assessment or quiz that you are connecting.  Otherwise, you may end up using a previous connection which obviously will not do.

Set up your Zapier Action

An “action” tells Zapier what do when it receives a “trigger” from Evalinator. A trigger is nothing but a message to Zapier from Evalinator that a “New Response” has been received for your assessment on Evalinator.

While we’ve set up several pre-defined Zap templates for you, we describe below the generic way to create Zaps so you get the full picture. If you decide to use our templates, then some of the steps below will be short circuited.

So, as an example, let’s send the response we received to Constant Contact. At this point, also name your Zap to reflect this integration. For example “Evalinator-ConstantContact”.

Click on the “+” icon on the Zap setup screen and search for Constant Contact in the list of apps.


Zapier will now prompt you to log in to your account at Constant Contact. Once you’ve done that, you’ll come back to Zapier and map the data from Evalinator to the fields in Constant Contact. And you’ll also select the contact list you want to use in Constant Contact. We recommend you set up a new list in Constant Contact, such as “Assessment Responses”.



Once you’ve done this, you’re done!

PS: Make sure you use a “list” or “source” field in your target system. Some times, if you don’t specify anything, it means you are opting the prospect out. It doesn’t happen often but just be careful and test out your integration once after you publish the Zap before using it with real customers.

Click “Continue”. You will receive a prompt to test the trigger and integration. Remember this is only test data so what you see does not reflect your actual assessment and questions.

Zapier will then prompt you to turn your Zap on. You’ll see something like the screen below. You see the gmail icon below because we tested our Zap by sending the test data to gmail.


Now, Evalinator will send responses and appropriate data over to Zapier, and then Zapier will send them to the system you have set up as the destination.

At this point, open the live link to your assessment, and take your assessment as a new user. You should see that record in the target system of your choice within a couple of minutes. The Zap integration with Evalinator is instantaneous.

So give it a shot. Sign up for the free trial and start automating your sales and marketing workflows

Happy Zapping!