Recently we came across a nice blog post on Jeff Bullah’s website describing the top 7 email marketing mistakes that you should avoid.
It was surprising that 5 of those 7 mistakes were related to the context that you have about your customers. This is also a common theme across most research around this topic of email marketing.
These mistakes were largely about:
All of these point to the one underlying issue that every marketer or sales person faces with email marketing: What to write to my customers and prospects about that they will find relevant?
And over time, the more bland emails we send, the more we fade away from your customers minds. Because customers don’t find value in what we send them. It becomes a mechanized engine which is not very effective.
Don’t we all nervously track the open rates and click through rates of our emails every day. We know that feeling that email marketing brings.
One way to avoid this is to do research for every prospect. But that’s extremely time consuming, and does not work very well if you have to reach your database every week or month.
The second way is to send information that they might consider relevant. e.g. send some industry statistics. The problem is that these are not directly actionable. A common reaction is “yes, but so what I can do about it”.
With Evalinator you can build:
So you can solve those pesky email marketing issues like personalization and relevance by using Evalinator. It lets you build trust by engaging in a way that is truly helpful.
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But wait. We don’t want to sell you on something just like that. Before you subscribe, check to see if Evalinator is right for you. That way you will know if using Evalinator will work for your email marketing woes.
We’ll see you around!
Image credits: Here, here, and here.