Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories are of various kinds but they all help build an emotional connection. That makes them much more memorable.
Contrary to popular opinion, we don’t have to great writers or orators to be able to tell stories. We all use stories in our life when we speak to children, narrate an experience from our holidays, or complain about a bad service experience, etc.
So a basic story structure is not difficult at all because they all follow a proven structure with some variations – context, rising action, climax, resolution.
The challenge is in using this structure for business – picking the right stories, using them consistently, and getting the right support from the rest of the organization.
Take the business storytelling assessment for a spin. The assessment itself and your results will help you and your clients reflect on their overall customer experience and sales process.
Stories can be used to:
Create your own Business Storytelling assessment for your practice right here on Evalinator. You can also (optionally) add profile fields to segment and analyze the results further. Sign up here for a 21 day, no-risk trial.