Setting Up Incentives to Promote Your Interactive Assessment

Your Evalinator assessment is an excellent lead magnet by itself. It provides immediate value to the visitors coming to  your website. It appeals to the inquisitive side of of people’s emotions, and positions your expertise well. It build trust and  confidence as your prospects and clients decide who is right for them.

And now, here is another feature that will boost prospect engagement! You can promote your assessment using additional incentives. A promotion appeals to human emotions and encourages action.

Introducing promotions – What are they?

A promotion is an incentive that you can provide to people who are looking at your assessment, and deciding whether to take it or not. It is especially important for you if you have chosen not to include a “results so far” chart on your landing page.

So if you need that extra something to encourage prospects to engage, then promotions are for you. See here for an example of what promoting your assessment may look like. The promotion appears right below the banner image (we’ll be providing additional options soon).

A promotion can be an ebook, a checklist, some tips, or a free special session that you offer to folks after they complete your assessment. On the results page, respondents get the link to access the incentive. So in addition to seeing how they score, they have an extra incentive to start & complete their assessment.

How to create a promotion?

When you log into your Evalinator dashboard, you’ll see a tab called “Promotions”. From here you’ll be able to create your promotion.

A promotion has 5 basic components.

  1. Image: This is an image of what your incentive looks like. People respond better to images so it’s good to include one. It can either be a stock image, or a screenshot of your asset. It’s small, say 400px by 300 px or so. So adjust the image to your liking before you upload it.
  2. A tagline: A few words that tell the user what it is. For e.g. “My 5 Tips for Better Work-Life Balance.” or “A Checklist for Getting New Customers”.
  3. Pre-description: This is 3-4 sentences that describe what the asset is. It also makes it clear that they can get the asset on the results page.
  4. Post Description: Almost the same as the pre-description, but this appears on the results page, so the language can include a note of thanks, and what to do next.
  5. URL to the asset: This appears as a button on the results page where respondents can visit your asset (download, set a meeting, etc.)

Here’s a sample of how the setup section looks. Keep in mind that you have to save your promotion, and then click Edit again to be able to upload the image.

assessment promotion set up

And here’s the screen when you click “Edit”.

assessment promotion setup2

Note: Don’t worry about the start and end dates if you have this assessment offered always on your website. You can use these fields to specify a duration if you are running a special promotion.  So leave these fields blank if you just want to add a promotion to your assessment.

How to Enable the Promotion For your Assessment

Once you have set up the promotion, there’s just one more thing to do. Go to the tab called “options”, and enable the option to “Show Promotions”. Here’s an overview of all options if you need it.

assessment promotions - show option

That’s it. Click “Publish” and you are all set. If you have any questions, just let us know. We’ll add more variations and options to this feature so stay tuned.

Whether it’s a Wheel of Life, or a Scored Assessment, a promotion works in all cases to promote your assessment. And of course it works for most audiences too. Here’s an example of how it will look like.

After all, who doesn’t want something of value from an expert? (hint: that’s you!).