Template: Social Selling Maturity Model Assessment / Quiz

Our social selling maturity model assessment template is a simple and fun tool that helps you work with your clients in a structured manner. Great for personal branding and social media coaches and consultants!

It comes with a solid checklist that you can download.

The assessment itself includes 6 simple yet impactful questions that cover a wide spectrum of topics for social selling maturity.

The assessment shows where you are on a 3-level maturity:

  1. Social Winner
  2. Social Expert
  3. Social Upstart

Some of the questions are multiple choice where respondents make some hard choices. Others use the sliding scale (rate from 1 to 5) and allow you to capture the perceptions of multiple stakeholders if you are doing it for a company. Then you can conduct a workshop to see why these stakeholders have differing views – a very powerful alignment technique.

Potential Enhancements

Unless you are just using this for lead generation on your website, you can and should customize the template when you use it for specific clients. Here are some changes you could make to the social selling maturity model assessment template.

  1. Group questions into dimensions such as content production, sharing, engaging etc. Then you can add more questions inside each dimension and make the assessment more comprehensive.
  2. If you have specific services and offers, and know the detailed context of your clients, use checkbox or radio button questions instead of a slider. That will allow you to be more objective and position your services better.
  3. Add your own description of what the rating bands mean.
  4. Add your own feedback text for each dimension and question to explain what the scores mean
  5. Add profile fields to divide your audience by function (technology, operations etc.) and role (CIO, CEO, Product Manager, architect, analyst etc.) – an excellent way to see the differences in perception and drive alignment

Next Steps

Go ahead and give the social selling maturity model template a spin. Email address will be required to see results.

If you want to use the template for your own company, simply sign up for the free trial and deploy the maturity model in as little as 10 minutes! Read more at Evalinator.com

We’re here if you need us!

Good luck!