Lead magnets are used to generate more leads by converting more visitors on your website. In this blog, we also cover a special combination of 2 lead magnets that will allow you to engage prospects better and also have meaningful sales follow-ups.
A lead magnet is like a warm handshake.
It’s a simple offer on your website that encourages prospective customers to engage and share their contact information with you. A lead magnet should provide something that is helpful to prospective clients. They convert visitors who would otherwise leave your site, even if they like what you have to say.
What about Contact Us or Schedule a Strategy / Discovery Call buttons?
Research shows that buyers are between 50-70% through their own buying research before they want to engage with sales. As a result, most visitors on your website would hesitate when faced with high-engagement options like “Contact Us” or “Schedule a Strategy or Discovery Call”.
So prospective customers want to be sure you are a potentially good candidate for them before they want to connect. And you should aim to engage and educate them as well so that you can stay top of mind. Since submitting a “contact us” form passes the control from them over to you, buyers shy away from submitting these, especially when they don’t know you well. They want something less invasive because they are not sure they want to get stuck on a sales call with you.
That’s where your lead magnet steps in. It offers immediate value, builds trust, and then buyers don’t mind letting you know they are in the market. Such an interaction also allows for meaningful sales follow-ups.
It follows that lead magnets aren’t just gimmicks for collecting contact information. Leads captured that way are not really useful to your sales team. That’s exactly why we’ll show you 5 great lead magnets below and then explain why a specific combination of them is the best.
Let’s get some ground rules out of the way.
Now, let’s get into the nitty-gritty and explore 5 very effective lead magnets:
Downloads are a time tested lead magnet. All they need is an email address. So a downloadable eBook that provides quick solutions or insights tailored to your audience is an awesome and attractive resource to everyone.
Think of perennial problems which everyone faces and is interested in. And make sure to connect them with your services
People love checklists because they’re easy to consume and actionable. You could create a simple 10 point checklist to help your visitors. Items in the checklist would lead to your services and solutions of course.
Remember to keep it simple. It’s natural for us to provide as much detail as possible. But the intent here is to engage visitors, provide some practical & useful value, and leave the rest for subsequent engagement and interactions.
Quizzes and self-assessments are engaging and provide valuable insights.
The biggest advantage is that they provide instant and personalized feedback to your prospective clients. It also provides you with more information than just an email address and name. This means that your sales team can take immediate action.
Keep the expert quiz simple and easy to take. 5-8 questions that provide useful and personalized insight is best. Use a platform that builds on this quiz so that your sales team can use it too. Evalinator is a unique platform that does that.
Workbooks are hands-on tools that guide users through a process. These are great because they help customers get started with putting more structure around a problem they are facing.
Keep the workbook practical and simple enough to cover a single use case properly.
Templates are time-savers and incredibly practical. They help users get started with execution quickly and they will thank you for a template that works.
These examples showcase the versatility of lead magnets across various industries. Remember, the key is to align your lead magnet with your audience’s needs and pain points to maximizes its effectiveness.
Let’s think of the 3 things we are trying to balance:
E-books, checklists, templates, and workbooks are incredibly easy to download. However, they don’t provide any personalized feedback. in addition, they are often forgotten because most people don’t even look at what they download due to various factors. As a result, these types of simple email address submission do not they make it easy for sales to follow-up.
So, we recommend that you offer an expert quiz AND one of the downloadable lead magnets in the below fashion:
Evalinator allows you to offer your downloadable lead magnet as an incentive for taking the quiz. So you don’t have to create a separate landing page or mess around with workflows.
Hope this helps you get started with providing a lead magnet on your website. Remember to keep it simple and practical.
Take our 5 minutes quiz on “Are your Maximizing Lead Capture?” Get instant results and suggestions.
Go ahead, create your irresistible lead magnets along with an expert quiz or assessment on Evalinator, and watch your marketing efforts soar!
Capture more leads, engage your clients, and have meaningful sales conversations!