Ever wonder how well you are executing your content marketing?
We’ve created an online self-assessment on content marketing maturity for you. You can see instantly where you stand with the basics of content marketing.
We’ve included a variety of relevant content marketing topics such as targeting, cadence, content calendar, automation, lead magnets, sales interactivity etc.
You will get an overall score depicting your content marketing maturity, and also feedback on each topic.
Content marketing helps build trust in the brand, generates website traffic, and keeps clients engaged. Also read this post on insights-led sales that you can support with an aligned content calendar.
It is also a tough problem because you have to keep your sales metrics in mind – that means better lead qualification and keeping the dialog moving forward through the sales lifecycle. And then there’s regular content production too.
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