Digital Maturity Assessment Template

Our digital maturity assessment template gives you a great a head start towards the complex task of assessing an organization’s digital maturity.

The base template follows a high level approach before you can drill down as needed.

It includes 16 questions that cover a wide spectrum of topics such as:

  1. Executive alignment
  2. Operations
  3. Digital marketing
  4. Technology
  5. Data
  6. People & innovation
  7. Cloud adoption
  8. Voice of customer
  9. and others

The sliding scale subjectivity (rate from 1 to 5) allows you to capture the perceptions of multiple stakeholders. Then you can conduct a workshop to see why these stakeholders have differing views – a very powerful alignment technique.

Potential Enhancements

Unless you are just using this for lead generation on your website, you can and should customize the template when you use it for specific clients. Here are some changes you could make to the digital maturity assessment template.

  1. Group questions into dimensions such as leadership, data, technology, operations, CX etc. Then you can add more questions inside each dimension and make the assessment more comprehensive.
  2. Since you will have specific services and know the detailed context of your clients, use checkbox or radio button questions instead of a slider. That will allow you to be more objective and position your services better.
  3. Add your own description of what the rating bands mean.
  4. Add your own feedback text for each dimension and question to explain what the scores mean
  5. Add profile fields to divide your audience by function (technology, operations etc.) and role (CIO, architect, analyst etc.) – an excellent way to see the differences in perception and drive alignment

Next Steps

Go ahead and give the digital maturity assessment template a spin. Email address will be required to see results.

If you want to use the template for your own company, simply sign up for the free trial and deploy the maturity model in as little as 10 minutes!

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Good luck!