Consultants Archives

Consultants

Discover Your Expert Personality Archetype

Every expert, whether a coach, consultant, or business owner, has a natural way of operating. Some build their success through relationships, others through systems, creativity, or pure exec

Consultants

Assess. Diagnose. Transform: A Proven Growth Path for Coaches and Consultants

The growth path for coaches and consultants follows 3 clear phases: Assess the current state Diagnose the gaps & create a plan Guide clients through transformation This j

Consultants

How to Write Data-Driven Content to Engage Clients

Why Data-Driven Content Works When you share data-driven content - one that includes real numbers or statistics - you set yourself apart. You’re not just saying something because it “fe

Consultants

Using Personality Assessments and Quizzes to Grow Your Expert Business

Coaches, consultants, and other experts can use personality assessments and quizzes to solve the major challenge of generating and engaging quality leads. Getting people to notice you - an

Consultants

How Experts Sell Better With Gap Analysis

82% of experts say that building strong relationships is the most crucial and rewarding part of the sales process (HubSpot). If you’re an expert - coach, consultant, or service profession

Consultants

Assessment Report Done. Now What?

You’ve put in the effort to create a meaningful diagnostic assessment report which has led to a discovery session with your prospective client. It give them insights into where they stand

Consultants

5 Proven Ways Experts Build Authority and Trust

To build authority in your field means standing out and gaining the trust of your audience. It helps you grow your personal brand and attract more clients. However, while most of us ha

Consultants

Choosing a Quiz Platform? Prioritize Client Self-Discovery

As an expert, you rely on your expertise for winning and keeping clients. Your quiz or self-assessment then has 3 goals: Generate leads and acquire new clients Showcase your thoug

Consultants

How Expert Thought Leadership Fuels B2B Leads and Sales

When clients are being promised transformation, agility, or innovation - your consulting thought leadership helps differentiate by answering the following questions for your clients:

Consultants

A Lead Nurturing Strategy That Builds Trust and Converts

Lead nurturing is systematic prospect engagement after you have generated a lead in order to advance the sales cycle. And a way to stay top of mind if the prospect is not ready to buy yet.

Consultants

Content Marketing for Experts: A Practical Action Plan

If you are an expert (coach, consultant, author, skilled professional, etc.) then content marketing is a great way to build and market your expertise. Doing so helps you: Elevate your

Consultants

How to Create Your Buyer's Journey?

A buyer's journey shows how your customers go through their usual buying cycle of research, evaluation, and decision making. It would apply to your existing clients too as you try to retain

Consultants

Better Client Onboarding. Better Retention.

Client onboarding is a very important step towards getting new clients started off on the right foot. But what exactly is "onboarding," and why does it matter so much? Onboarding is

Consultants

Sales Enablement in Action: 3 Stories That Help Clients Decide

A recent report by Gartner shows how we can drive 157% better outcomes if our sales enablement tools can help with "sense making" (1). In simpler words for the rest of us - we should help

Consultants

What is a Maturity Model — and Why It Builds Trust with Clients

Maturity models are powerful interactive tools that help you visualize your path to transformation. They also help align multiple people to a common understanding of the current state of

Consultants

Online Lead Generation: What’s Your Expert Hook?

Online lead generation has 3 simple components. Get in front of your audience Hook them with something valuable And capture the qualified lead Outbound techniques do not so

Consultants

Consultative Selling: How Experts Bridge the Decision Gap

Consultative selling has often been associated with building trust and being customer-centric by putting customer value first. It is often contrasted with transactional selling where we pi

Consultants

Solving the #1 Challenge with Your Sales Follow-up Emails

Most sales transactions require 5 or more follow-ups to get closer to a good next step. Only 2% of deals move forward in the first sales follow up. However, only 8% of us are able to consi

Consultants

5 Costly Email Personalization Mistakes Experts Can Fix Today

Did you know that 5 of those top email personalization mistakes were related to the context that you have about your customers. This is also a common theme across most research around ema

Consultants

How to Use a Needs Assessment to Elevate Client Conversations

Understanding your client's needs well generates actionable next steps from your sales interactions. A needs assessment or needs analysis goes beyond sales qualification (budget, authorit

Consultants

Use Interactive Content to Better Align B2B Marketing and Sales

Why Interactive Content for B2B Marketing & Sales? B2B sales and marketing for professional services is complex because most purchases are not impulse buys. Either, they are based on

Consultants

Build Your Expert Positioning - A Systematic Approach

Creating a trusted expert positioning is making sure you're known for helping your clients decide what is right for them. This is very different from simply selling your products and serv

Consultants

Why Interactive Content is a Must-Have for Expert Marketing

What is interactive content for B2B marketing? The traditional definition of interactive content is that we create content that gets readers to engage and interact with our content. As a re

Consultants

Consultative vs Transactional Selling: What Experts Need to Know

Contrary to popular opinion, the discussion should not be consultative selling vs transactional selling. Rather it should be about balancing consultative selling AND transactional selling

Consultants

How to Build Trust Throughout the Sales Cycle

Why is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always

Consultants

Build Authority Fast with Maturity Assessments

In this post, we'll outline what interactive maturity assessments / models are, and how to use them to rise above the noise. The goal is to grow your business by position yourself as a cl

Consultants

Why Smart Marketers Go Beyond Just Content

What does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publis

Consultants

Turn Your Expertise into Growth with a Quiz Funnel

An expert quiz funnel is a fantastic tool to use for lead generation and also overall business growth. It is also a very useful tool for consultative sales and needs assessment with clien

Consultants

Two Smart Ways to Improve Your Website Conversions

Website conversions are a common problem. It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low,

Consultants

Refine Your Target Audience and Attract Better Leads

One of the most important steps in sales & marketing is to refine your target audience. You started your business to solve a problem, and you already have a general idea of your marke

Consultants

Unlock New Revenue from Tech Partnerships with Value Assessments

Monetizing tech channel partnerships is becoming an urgent conversation as both tech product and consulting companies seek to enhance their client intimacy and revenue growth. In this blo

Consultants

Top Growth Channels: A No-Fluff Guide for Experts

Not all sales & marketing growth channels are suitable for every business at every stage. To generate leads, raise awareness, and grow systematically, you need to identify and prioritiz

Consultants

How Often Should You Post on Social Media? Here’s What Works

The right social media posting frequency helps raise awareness and generate leads. The more people see you, the better your chances of generating leads and acquiring new customers. Soc

Consultants

3 Ways to Make Your Sales Conversations Land Better

A recent Gartner report on sales effectiveness cites that almost 70% of B2B sellers faced feelings of burnout, were overloaded with administrative burdens, and felt that management was disco

Consultants

Marketing Funnels that Work Even If You Don’t Rank on Google Yet

Marketing funnels maps the journey that customers go through from initial awareness to making a purchase. In this blog, we will explore how to implement the various stages of the marketin

Consultants

5 Practical Lead Magnets to Improve Lead Generation

Lead magnets are basically content or other promotions that are used to generate leads by converting more visitors on your website. In this blog, we look at 5 great types of lead magnets.

Consultants

The Storytelling Framework Every Expert Should Be Using

What is a storytelling framework important? Storytelling is a great tool to communicate and get your message across. Stories are engaging and easy to identify with. Stories are also easie

Consultants

Balance Strategy & Execution: Showcase Value, Not Effort

Consultants must balance strategy and execution as they help clients achieve desired outcomes and build confidence. Bring a strategic view Execute effectively and deliver results

Consultants

How to Set up Simple Marketing Automation and Not Overcomplicate It

Before we dig into why you need simple marketing automation, let's define why you need automation in the first place. Then, we'll describe the complete process from defining your offer to se

Consultants

Want Higher Quality B2B Leads? Start Here

Are you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to

Consultants

A Worthy Addition to Your Marketing Toolkit?

The right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, and spent days and weeks on them, before you finally realized they weren't rig

Consultants

How to Generate Higher Quality B2B Marketing Qualified Leads (MQLs)

Are you are looking to improve your B2B Marketing Qualified Leads (MQL) and lead nurturing process? Fact: 97% of the leads from marketing are not useful to sales(1). Most B2B marketing a

Consultants

What is Audience-First Marketing—And Why It Works

An audience-first marketing approach enhances your marketing efforts by improving how you attract & personalize. It's all about providing tailored insights in real time. Yet, a majori

Consultants

Insight-Led Sales: How to Guide Instead of Pitch

This is the age of insights-led sales. It means that going into a B2B sales meeting with slides to present about our company or product is probably not going to do much to interest prospecti

Consultants

7 Essential Software Tools for Your Freelance Business

Selecting the right software tools for your freelance business is important as competition increases. The number of people doing freelance, coaching, or consulting work was estimated at 7

Consultants

Independent Consulting Business Checklist - 5 Dimensions

Building a successful independent consulting business isn’t about following a one-size-fits-all blueprint. It’s about creating a strong foundation across several key areas. In this

Consultants

A Guide to Creating Product Comparison Tools to Simplify Decision-Making

Consultant often use product comparison tools to help clients compare multiple options and select the most optimal path forward. The choice could be between software platforms (e.g. CRM sele

Consultants

The Top 7 Online Quiz Maker Tools for Lead Generation

Online quiz maker tools are great for lead generation. Lead generation quizzes and assessments (e.g. Wheel of Life, scoring tools) typically boast a conversion rate of around 50%. This is

Consultants

Quiz Funnel Examples For Lead Generation & Client Engagement

In this blog we discuss quiz funnel examples to position your services at all the key stages of sales and marketing: Lead generation Sales conversion Account and relationship grow

Consultants

7 Ways to Double Your Leads - Content Marketing Strategy

Learn 7 ways to implement a content marketing strategy to double your lead generation. A well-planned content marketing strategy can help you stand out, engage your audience, and convert

Consultants

Online Calculators to Engage Clients

Online calculators along with quizzes and assessments are excellent tools that help you provide personalized, actionable advice to your clients. They can be very effective lead magnets to ge

Consultants

The 5 Stages of a Successful Coaching or Consulting Business

In this article, we will explore the lifecycle of an expertise based business such as a coaching or consulting business. We will highlight the 5 key stages from lead generation to client

Consultants

How to Market Your Online Course: 5 Practical Tactics

It is important to market your online course to attract new customers. It's a vital part of authority marketing. But it can be tough, especially at the beginning. Big bang PR/marketing of

Consultants

5 Powerful Client Retention Strategies for Experts

For any business, especially for expertise led ones such as coaches and consultants, it is crucial to improve client retention. You can define good client retention with these metrics:

Consultants

SMART Goal Setting with Context

Why do we need SMART goal setting? As seasoned consultants and coaches, we understand the pivotal role goal setting plays in every stage of our business, right from lead generation to cli

Consultants

How to Ask Good Questions

In the worlds of coaching, consulting, and sales, the ability to ask good questions is like having a secret weapon in your arsenal. But what exactly are these questions, and why are they

Consultants

5 Actions You Can Take Today to Grow Your Business Faster

Are you ready to grow your business faster and take it to new heights? Are you tired of feeling overwhelmed by all the different strategies and tactics out there? Look no further. In t

Consultants

Why is Personalization So Difficult in B2B Sales and Marketing?

We know that personalization is critical to build trust and engage our customers. And there are a lot of tools and plenty of advice that help us personalize our interactions. Yet, every t

Consultants

Get Your Content Marketing Maturity Score

Ever wonder how well you are executing your content marketing? We've created an online self-assessment on content marketing maturity for you. You can see instantly where you sta

Consultants

How to Create Automated Email Sequences to Engage Clients and Prospects

Automated email sequences are important because once you have gained a clients interest (through a download, event meeting etc.), the biggest challenges that most marketers and sales peopl

Consultants

Business Storytelling Assessment

Business storytelling is the art of going beyond the facts and engaging your audience with an experience. Stories help build an emotional connection. That makes them much more memorable.

Consultants

Template: Cloud Maturity Model Assessment

Our cloud maturity model assessment template gives you a great head start towards the complex task of assessing an organization’s cloud maturity. The model template follows a high level

Consultants

How to Use Zero Party Data to Improve Customer Experiences?

In this blog we'll outline what zero-party data is along with the other types of data we typically capture. Then we will outline a few practical strategies to maximize the quality of your cu

Consultants

What is Authority Marketing and How to Get Started?

Authority marketing is about becoming a recognized and credible source of expertise in your chosen subject matter area. In other ways, it's about building your brand using content marketi

Consultants

Template: Is Blockchain Right For You?

Considering the use of blockchain technology in your organization. Our Is Blockchain Right For you assessment gives you a great head start towards making this decision. This is an example

Consultants

4 Types of Interactive Assessments / Quizzes to Grow Your Business

Interactive assessments or quizzes can can be used to start a conversation with clients, build trust, and help them achieve their goals. As a result, they are excellent tools for growing you

Consultants

Use Goal Setting For More Effective Sales Follow Ups

Goal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti

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