It can be frustrating when people who visit your website just click out without booking a discovery call. Especially if the number of visits is low, your need to make sure that as many of th
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Only 2% of deals are closed in the first sales meeting. In fact, most sales transactions require more than 5 follow-up emails to get closer to a good next step. And only 8% of the salesperso
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[caption id="attachment_430" align="aligncenter" width="631"] Interactive Content for B2B Marketing[/caption] What is interactive content for B2B marketing? The traditional definition of i
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Are you are looking to improve your B2B Marketing Qualified Leads (MQL) and lead nurturing process? Fact: 97% of the leads from marketing are not useful to sales(1). Most B2B marketing a
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Are you tired of the "Top 25 or Top 50 tips" kind of posts to generate more traffic. These posts expect you to be a superhero. But they end up creating so much choice that it's difficult to
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Consultative selling has often been associated with building trust, adding value, and being customer-centric. It is often compared to transactional selling where you position your products
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We know that personalization is critical to build trust and engage our customers. And there are a lot of tools and plenty of advice that help us personalize our interactions. Yet, every t
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Why Interactive Content for B2B Marketing & Sales? B2B sales and marketing for professional services is complex because most purchases are not impulse buys. Either, they are based on
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Why is it important to build trust during a sale cycle? 79% of buyers prioritize trust in a sales relationship as a key factor (2019 Salesforce State of Sales study). Customers always
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Recently we came across a nice blog post on Jeff Bullah's website describing the top 7 email marketing mistakes that you should avoid. It was surprising that 5 of those 7 mistakes wer
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What does it mean to go beyond content marketing? You are probably already engaged in content marketing. Or you are thinking of starting. It simply means that you would like to publish di
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Goal Setting give you a powerful mechanism for sales follow ups. It allows you to engage your customers and prospects 1-1 through personalized interactions. Read on about how an interacti
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The right marketing toolkit is critical to growth. How many times have you been attracted by shiny new tools, spent days and weeks on them, before you finally realized they weren't right f
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