Manish Grover

Re-imagine customer experiences for a connected world. Don't just build a digital strategy. Instead build a strategy for the digital world. That's a big difference.

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Complimentary Strategy Session!

Once you take this assessment, you will receive a free 30 min strategy session to review your most important priorities, and develop an action plan to meet your goals. Remember to put in your email address.

Benchmark Your Performance

Benchmark yourself with your peers and explore new strategies.

As is evident from what's happening all around us, traditional product strategies are inadequate for the connected, digital world. The possibility of being leapfrogged is high, while the costs of acquiring and retaining customers is skyrocketing.

In the digital world, we must "operate with context". I have created this model so you can evaluate where you stand on 5 different dimensions that are critical to "your strategy in a digital world", not just a digital strategy.

This assessment takes about 15 min.


  • 1.

    Connecting: Matching brand marketing with actual customer experiences

  • 2.

    Reinforcing: Becoming our customers' reference point

  • 3.

    Un-Commoditizing: Being different so it actually matters

  • 4.

    Presenting: Creating synergies between product and business lines

  • 5.

    Partnering: Creating an ecosystem to meet broader customer journeys

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