Benchmark yourself with your peers and explore new strategies.
As is evident from what's happening all around us, traditional product strategies are inadequate for the connected, digital world. The possibility of being leapfrogged is high, while the costs of acquiring and retaining customers is skyrocketing.
In the digital world, we must "operate with context". I have created this model so you can evaluate where you stand on 5 different dimensions that are critical to "your strategy in a digital world", not just a digital strategy.
This assessment takes about 15 min.
Connecting: Matching brand marketing with actual customer experiences
Reinforcing: Becoming our customers' reference point
Un-Commoditizing: Being different so it actually matters
Presenting: Creating synergies between product and business lines
Partnering: Creating an ecosystem to meet broader customer journeys