Evalinator

Focus on Clients!

Enter into a chance to get a FREE copy my book Connected! Don't worry, shipping is free as well.

Ultimately your sales and marketing should align to the client's goals and strategies. This book shows you where the clients are going. It also helps you educate clients on what the future is.

I'll draw winners every month.

Benchmark Your Performance

Benchmark yourself with your peers and explore new strategies.

As is evident from what's happening all around us, traditional product strategies are inadequate for the connected, digital world. The possibility of being leapfrogged is high, while the costs of acquiring and retaining customers is skyrocketing.

In the digital world, we must "operate with context". I have created this model so you can evaluate where you stand on 5 different dimensions that are critical to "your strategy in a digital world", not just a digital strategy.

This assessment takes about 15 min.

Enjoy!

  • 1.

    Connecting: Matching brand marketing with actual customer experiences

  • 2.

    Reinforcing: Becoming our customers' reference point

  • 3.

    Un-Commoditizing: Being different so it actually matters

  • 4.

    Presenting: Creating synergies between product and business lines

  • 5.

    Partnering: Creating an ecosystem to meet broader customer journeys

Overall Rankings So Far

Compare Where You Stand

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